Examples
For an endothermic reaction the enthalpy of reaction would be written on the reactant side:
177.8 kJ + CaCO3 CaO + CO2
And when written in a table, the value would be ΔHrxn = +177.8 kJ/mol. All "heats of reaction" are molar and therefore proportional. Stoichiometric amounts of heat can be determined for a given amount of starting material just as any other stoichiometric calculation would be done.

So what's the advantage? Theoretically every reaction can be "rewritten" as a series of processes involving elements forming individual compounds. It does not matter whether the reaction actually occurs that way, of course, because the enthalpies are additive (Hess's Law). The heats of formation represent those reactions and therefore can be used in their place to determine the overall enthalpy change in a reaction based on a mathematical statement.